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RESUME

Professional information

 

  • Coordination: Business Communication and Event Communication.

  • Text: Advertising writer for digital and print media. Content for social networks and websites.

  • Graphic: Advanced manipulation of graphic software such as Photoshop, Illustrator and Coreldraw.

  • Video: Photography, Audio and video editing. Manipulation of Premiere, After Effects, Sony Vegas and Cinelerra.

  • Freelancer: Art Director and Digital Art Teacher .

 

Professional Experiences

Jambeiro Industrial Group - 2020

Marketing analyst

Planning and execution of marketing actions. Internal communication strategy, setting up and executing a calendar of motivating actions, setting up and running internal events such as company anniversary, Sipat week and etc .; optimization of internal intranet communication to the company's visual communication. At the institutional level, creation of visual communication, informative content, digital media management, digital marketing planning (from website SEO to Google Ads). Approach and presentation strategy for new investors and large customers. Digital Marketing campaigns for Linkedin. Press office.

Orion SA - 2019

Marketing analyst
Marketing and endomarketing planning. production of internal and external events, communication for the sales team, social networks, and digital marketing and content creation.

Social Bank - 2017

Communication Analyst
Focus on strategic communication. For internal marketing and institutional marketing campaigns. Working on the persona and 360 communication and language concepts.



APVE- Embraer Association of Pioneers and Veterans - 2013

Communication Analyst

Coordination of the Company's communication sector. Planning in internal and external communication marketing. Dissemination of the association's activities in various media. Generation of content for newspapers and the web.

 

Malu Comunicação - 2012

In 2012 I opened my CNPJ and entered into employment or freelance contracts. In Art Direction, Writing and Video Editing. I also do the filming and cultural production.

 

FacilityCom Comunicação 2012

Art direction

Creation and development of advertising pieces, concepts, and creative strategies. Preparation of layouts and texts for print, web, social media, and sales promotion. Also Towards the graphic art of cinema projects such as banners, pressbooks, folders, exhibitions, printed files, and the web.

 

Distributor August 5 - 2011

Marketing Intern

Creation and development of printed pieces, POS pieces, website and web catalog, endomarketing strategies, creative concepts, sales promotion.

Zest Artes e Comunicação- 2009

Art Director and Copywriter

Creation and development of advertising pieces, concepts, and creative strategies. Preparation of layouts and texts for print, web, social media, and sales promotion. Also Towards the graphic art of cinema projects such as banners, pressbooks, folders, exhibitions, printed files, and the web.

Lumina Videos- 2009

Video Publisher

Preparation and editing of images and videos, for weddings, graduation parties, fashion shows and social events in general. Manipulation of video editing software, concepts of creative scene composition, lighting, and filming.

Other experiences

Cinzel Engenharia - Administrative Secretary - 2008
Editora Notadez - Receptionist Secretary - 2007
WorkSpace - Office Receptionist -2006
Hering Store - Vendor - 2005
Ganesh Indian Fashion - Salesperson- 2004
Odalisca - Salesperson- 2003
C&A - Collaborator - 2003

 

 

Education

Post Graduation in Marketing

Faculty Estacio de Sá

2020- Attending

Graduation in Social Communication with Qualification in Publicity and Propaganda

Anhanguera College

2012

 

Complementary courses

  • Language course - IDEA Idiomas- Inglês 2008

  • Computer Graphics (Arts. Games and Animations) - AIS 2009

Mini Courses

(up to 40 hours)

  • FULL Google Ads (Adwords) + Remarketing + Youtube Ads - Udemy

  • Agile Management with Scrum- Udemy

  • Introduction to Wordpress- Udemy

  • Responsive design- Udemy

  • Risk Management + Extra Project Management Course- Udemy

  • Digital Marketing- Udemy

  • Introduction to HTML- Udemy

  • Entrepreneurship- Sebrae

  • Sales and Relationship Marketing - Sebrae

 

Workshops and Lectures

 

Creativity - Lecture Daniel da Hora - ESM FAMA 2010

• Creation on Web 2.0- Irving Suna (Fishy Cursos Complementares

• Text and Image Wedding Workshop - ESM FAMA 2009) - COMUNIFAPE 2009

• Online Advertising - Rodrigo Sampaio - COMUNIFAPE 2009

• Mobile Marketing - Pedro Macedo- COMUNFAPE 2009

• Corporate, Institutional and Corporate Communication - Verônica Lemos (CESAR) 2010

• Political Marketing- Ana Maria Rodrigues- ESM FAMA 2010

• Coach - Journey of Knowledge ESM FAMA 2010

• Guerrilla Marketing - Journey of Knowledge ESM FAMA 2010

• Text to Image Wedding Workshop - ESM FAMA 2009

• Safe Sales - Shopping Guararapes 2005

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© 2020 by Malu Santiago. Jeez, thank you read this far =)

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